Founder & Strategist
Enova Inc.
Cancun · Barcelona
Your company operates at scale. Your website should too.
I am Nuria Casanova, founder of Enova and Declunk. Twenty five people working with manufacturers, haulers and energy companies across North America. I write here about what works, what does not, and the parts nobody puts in the case study.
- Role
- Founder & Strategist, Enova and Declunk
- Trained as
- Industrial design engineer and materials engineer
- Experience
- European automotive, plants across Europe and Asia
- Field
- Industrial B2B, web and search
WritingRecent
The website is not going away. It is splitting in two.
Search & AIWebsites are bifurcating into a human surface and a machine layer. Companies that only see one of those jobs will underinvest in it and lose ground in both directions.
Decentralize marketing? Ask operations first.
OrganizationThe framing is borrowed from operations, and the analogy is messier than it looks. The companies that do it well centralize what AI cannot replicate and let the rest go local.
Opportunities do not knock. They connect.
How I thinkThey are not doors you open or miss. They are nodes in a network, and each one you take quietly creates the conditions for three more. Looking back it never looks random. Looking forward it never looks connected.
StoryThe short version
I did not plan any of this.
The useful parts of the path were the ones that looked like setbacks at the time.
Factories
Trained as an industrial design and materials engineer in Barcelona, then European automotive, in plants across Europe and Asia.
Reinvention
A business that burned down two months after opening sent us to Cancun, a city with almost no industrial sector. Going back was not an option.
Enova
SEO first, then UX, which turned out to be the thing I had studied all along. Today a team of twenty five, all remote.
How I think
I think in systems, not campaigns. Infrastructure, not tactics.
WorkNow
Web
Enterprise migrations, Webflow builds, UX and UI, multisite management. Thirty to sixty percent of migrated sites drop in search after launch. Ours are engineered not to.
Search
SEO, AI search visibility, conversion optimization. Getting found by buyers who now start in a chat window rather than a search box.
Software
Custom web apps, internal tools, AI implementation, workflows and automation for operations that were never built for the web.
2024
Webflow Award winner, All Star Category for Customers.
100+
Enterprise websites managed for a Fortune 500 waste management company. The first seventy migrated in three months.
2X
AI brand mentions for a workspace furniture manufacturer, from twenty to forty percent in three months. Citations rose from thirteen to sixty percent.
3.5X
Traffic and form submissions for a telecom client after their web migration.
ConnectSay hello
Tell me what you are working on.
I answer my own email. Industrial companies, complex operations, long sales cycles. Those are the conversations I enjoy most.
Escritos anteriores
Between 2015 and 2022 I kept a personal blog, mostly in Spanish, about travel,
reinvention and a few things that hurt to write. It is still here, in the
archive.
Nuria